Learn from What Works, Avoid What Doesn’t, and Stand Out in Your Market. What is competition analysis? Competition analysis (or competitive analysis) is the process of researching and evaluating your business’s direct and indirect competitors to understand: What they do...

Buyer Persona expands on Target Audience Research. You’ll learn “What is Buyer Persona”, “Why is it important” and “How to research it.” What is a Buyer Persona? Buyer personas are fictional yet detailed representations of your typical...

I’m glad you’re taking it seriously and didn’t skip this important read. Understanding your target audience is essential for your marketing and business. You’ll learn “What is Target Audience”, “Why is it important” and “How to...