SEO Website Brief

Click here if you prefer to download the SEO Website Brief as s Google Document.

SEO Website creation assignment

This brief is the starting point for creating your website. It helps us gather the information needed to prepare your website and ensures the project is set up correctly for maximum efficiency.

Please enter your answers directly in this document.

If you don’t want to type manually, you can use the voice-to-text feature. Open the relevant document, click where you want to add text, press the microphone icon, and start speaking.

Don’t worry if you don’t have the answer to every single question. Fill out as much as you can, and we will cover the gaps throughout the project.

Administration & Baseline 

Basic information – Contact

• Your name
• Brand name
• Company name
• Company address
• Areas where you offer your services
• Your phone number
• WhatsApp phone number
• Your email
• Website URL address
• Social media. Please paste the links to your active social media profiles.
• Who will be our main point of contact?

Invoicing information

• Full name
• Company legal name
• Billing address
• Business number (BN)

Current Website (If applicable)

• Do you currently have a website?
  • If yes, please describe which parts are functioning well and which you find unsatisfactory.
• Which design elements would you like to keep?
  • (e.g., navigation, layout, colors, branding elements)
• Website Traffic
  • Do you know your current website traffic or analytics?
• Who currently manages your website and how satisfied are you?

Strategy & Goals

Project Goals & Timeline

• Project goal
  • What is the primary objective of this website?
  • Define the main goal you want to achieve with this website (e.g., lead generation, visitor growth, professional representation).
• Expected deadline

Visitor Actions & Promotion

• How do people currently find your website?
  • Do you have a strategy in place to increase your website’s visibility?
• What do you want visitors to do when they come to your website?
  • (e.g., place an order, sign up for a newsletter, request a quote, contact you, etc.)
• Content Focus
  • Which product, service, or company do you want to showcase through your website?

Your Business & Offerings (optional)

• What does your company do?
• What is your company’s main or most popular product or service?
• What sets your company apart from the competition?
• What makes your products or services unique?
• Why do your customers love your brand?
• What is the main competitive advantage of your products/services?

Customer perspective (optional)

• If I am your ideal customer, why should I choose you over your biggest competitor? (Don’t overthink it—just tell us what makes you the best choice in your own words).
  • Focus on the key strengths, values, or advantages that make your business the preferred choice.
  • Highlight the unique benefits, quality, or results your offering provides that set it apart.

Market & Competitor Analysis (optional)

Target Audience

• Who is your ideal customer? (e.g., local homeowners, corporate executives, parents in Vancouver, etc.)

Brand Foundations

• What is the short story behind your business? Why did you start it?
• If you have a brand guidelines document, please paste the link here:

Competitive Analysis

• Who are your top 2-3 main competitors? (Please paste links to their websites here).
• What do you think they do well, and where do they fall short?
• Optional: If you have any existing notes or research on your competitors, feel free to link or paste them here.

Communication and Positioning

• What are the top 3 benefits your clients actually care about when they hire you/buy from you? (e.g., speed, premium quality, affordable pricing, stress-free process).

The Architecture & Features 

Features & Functionality 

What should a website be able to do?

• For example
  • Contact form
  • Booking form
  • Payment gateway
  • Other languages
  • Etc.

Contact form

• What information should be in the contact form? (name, email, phone, message…)

Design & Content 

Visual Identity & Design 

• Color palette
  • Add a link to the color palette or define your brand colors
  • Primary color hex code
  • Secondary color hex code
  • Other colors hex code
• Fonts
  • Primary font (I recommend choosing one font)
  • Secondary font
  • Other fonts
• Textures and shapes
  • Are there any specific shapes and textures you want to use?
  • Are there any specific shapes and textures you want to avoid?
• Design manuals
  • Share design manuals, brand manuals or any marketing materials you have
• Website Inspiration
  • Are there websites you particularly like? Please provide links and explain what you like about them.

Media Assets (Photos, Videos & Logos) 

• Logo
  • Share your logo please
• Photos
  • Share your photos please
• Videos
  • Share the Youtube links please
• Favicon (The small logo that appears at the top of your browser tab. Companies sometimes use logo as their favicon)
  • Share your favicon please

Copywriting & Text Content 

Service pages, locations pages and pages that you want to show/rank in Google and AI search results have specific content and content structure. And we will create these. But, is there any copy/content that you want included on these “money pages”?

• Share copy/content that you want included on SEO money pages (could be value proposition, universal selling point, etc)
• Share content for the “About Us” page. This should be focused on your brand, your team, you as a founder.

Portfolio

Instead of creating an image gallery of happy clients. Lets create individual portfolio items for each client.

Each portfolio item should contain

• Name of the service
• Location of the service
• Date of the service
• Name of the client
• Career/position of the client
• Review/testimonial
• Small torso/headshot of the client to be used with the testimonial.
• Underlying goal of client visit. Why did he want/need your service?
• Were there any problems that you ran into?
• How did you overcome these problems?
• 3-5 images of final result of service or before and after images.

Logistics 

Domains, Hosting & Technical Access

Domain

• Have you already purchased a domain, or do you need assistance securing one?

Hosting

• Have you purchased hosting, or do you want us to help?

Website Backend

• Can you provide us with delegate/admin access to your website backend?
• If not, please fill in the information bellow
• URL
• Username
• Password

Hosting Access

• Can you provide us with delegate/admin access to your hosting?
• If not, please fill in the information bellow
• URL (where your website is hosted)
• Username
• Can you provide us with delegate/admin access to your hosting?
• Password

Domain Access

• Can you provide us with delegate/admin access to your domain and hosting?
• If not, please fill in the information bellow
• URL (where your domain is registered)
• Username
• Password

Project Budget

What is your budget?

Contact us if you have any questions.