On Google, people still use short, robotic phrases like "best marketing agency Vancouver." On AI models like ChatGPT or Perplexity, they type long, conversational problems. A user might ask an AI, "I run a local plumbing business and need a marketing agency that handles local SEO and doesn't require a contract—who should I hire?" We research both types of data so you capture both types of traffic.

Instead of just looking at raw search words, we analyze the full questions and prompts people feed into AI tools. This means finding the exact pain points, specific objections, and comparison phrases your target clients use when they are talking to an AI assistant.

AI models don't rank websites based on keyword density. They pull answers from highly trusted sources, customer reviews, and clear website data. By matching our keyword research to what the AI actively looks for—like structured comparison tables and direct answer blocks—we make your site easy for the AI to read, extract, and cite as the top recommendation.

Absolutely. AI search tools and Google’s own AI Overviews actually crawl and pull information from the top-ranking results on the web. If your website isn't optimized to rank well for foundational Google keywords, AI models are highly unlikely to ever find you or recommend you to a user.

Since AI tools don't have a simple dashboard like Google Analytics, we track your visibility manually and through specialized software. We run target prompts through the major models to calculate your "Share of Model"—measuring how often your brand is cited, what the AI says about you, and which competitors are currently showing up more.